/*
Theme Name: Political MKT
Theme URI: https://politicalmkt.com/
Author: Political MKT
Description: Tema corporativo para Political MKT, empresa de investigación de mercados, opinión pública e inteligencia estratégica.
Version: 2.0.0
Requires at least: 6.0
Requires PHP: 7.4
Text Domain: politicalmkt
*/

:root{
  --ink:#292929;
  --muted:#68707b;
  --paper:#ffffff;
  --soft:#f7f8fa;
  --line:#e6e8ec;
  --red:#ff565a;
  --cyan:#00a6b5;
  --lime:#7bd957;
  --gold:#ffb51b;
  --navy:#17222d;
  --shadow:0 18px 48px rgba(23,34,45,.08);
  --radius:20px;
  --max:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.65;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%;height:auto}
.container{width:min(calc(100% - 36px),var(--max));margin-inline:auto}
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.95);border-bottom:1px solid rgba(230,232,236,.9);backdrop-filter:blur(14px)}
.header-inner{min-height:82px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;min-width:205px}.brand img,.custom-logo{width:auto;max-width:205px;max-height:51px}
.nav ul{display:flex;align-items:center;gap:26px;list-style:none;margin:0;padding:0}.nav a{font-size:.94rem;font-weight:700;color:#454b52}.nav a:hover{color:var(--cyan)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 19px;border:1px solid var(--navy);border-radius:999px;background:var(--navy);color:#fff;font-weight:800;line-height:1.1;transition:transform .2s ease,box-shadow .2s ease,background .2s ease}.btn:hover{transform:translateY(-1px);box-shadow:0 10px 24px rgba(23,34,45,.16);background:#0d151d}.btn.secondary{background:transparent;color:var(--ink);border-color:#cfd4da}.btn.secondary:hover{background:#fff}.btn.email{background:#fff;color:var(--navy);border-color:#fff}
.hero{position:relative;overflow:hidden;padding:104px 0 92px;background:linear-gradient(135deg,#fff 0%,#fafbfc 64%,#f2f9fa 100%)}
.hero:before,.hero:after{content:"";position:absolute;border-radius:999px;pointer-events:none}.hero:before{width:360px;height:8px;background:var(--red);right:5%;top:70px;transform:rotate(-5deg)}.hero:after{width:250px;height:8px;background:var(--lime);right:11%;bottom:68px;transform:rotate(3deg)}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.18fr .82fr;gap:64px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:9px;margin-bottom:17px;color:var(--cyan);font-size:.78rem;font-weight:900;letter-spacing:.11em;text-transform:uppercase}.eyebrow:before{content:"";width:24px;height:3px;background:var(--gold);border-radius:4px}
h1{max-width:780px;margin:0 0 22px;font-size:clamp(2.65rem,5.4vw,5.15rem);line-height:.98;letter-spacing:-.055em}.accent-text{position:relative;white-space:nowrap}.accent-text:after{content:"";position:absolute;height:7px;left:2px;right:0;bottom:-5px;background:var(--red);border-radius:9px;opacity:.9}
.lead{max-width:760px;margin:0;color:var(--muted);font-size:1.15rem}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.insight-panel{position:relative;padding:32px;border:1px solid var(--line);border-radius:26px;background:rgba(255,255,255,.9);box-shadow:var(--shadow)}.insight-panel:before{content:"";position:absolute;left:-8px;top:32px;width:8px;height:92px;background:var(--cyan)}.insight-panel h3{margin:0 0 19px;font-size:1.25rem}.signal-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px}.signal{padding:18px;border-radius:16px;background:var(--soft);border:1px solid var(--line)}.signal b{display:block;font-size:1.18rem}.signal span{display:block;margin-top:3px;color:var(--muted);font-size:.88rem}.signal:nth-child(1){border-top:4px solid var(--red)}.signal:nth-child(2){border-top:4px solid var(--cyan)}.signal:nth-child(3){border-top:4px solid var(--lime)}.signal:nth-child(4){border-top:4px solid var(--gold)}
.section{padding:88px 0}.section.soft{background:var(--soft)}.section-head{max-width:800px;margin-bottom:38px}.section h2{margin:0 0 14px;font-size:clamp(2rem,3.6vw,3.35rem);line-height:1.08;letter-spacing:-.035em}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.card{min-height:100%;padding:28px;border:1px solid var(--line);border-radius:var(--radius);background:#fff;box-shadow:0 8px 28px rgba(23,34,45,.045)}.card-num{display:inline-grid;place-items:center;width:44px;height:44px;margin-bottom:13px;border-radius:12px;background:#eef9fa;color:var(--cyan);font-weight:900}.card h3{margin:2px 0 9px;font-size:1.22rem}.card p{margin:0;color:var(--muted)}
.method{display:grid;grid-template-columns:repeat(4,1fr);gap:15px}.method-step{position:relative;padding:24px 22px 25px;border-radius:18px;background:#fff;border:1px solid var(--line)}.method-step:before{content:"";position:absolute;left:22px;top:0;width:52px;height:4px;border-radius:0 0 4px 4px}.method-step:nth-child(1):before{background:var(--red)}.method-step:nth-child(2):before{background:var(--cyan)}.method-step:nth-child(3):before{background:var(--lime)}.method-step:nth-child(4):before{background:var(--gold)}.method-step b{display:block;margin-bottom:8px;font-size:1.03rem}.method-step span{color:var(--muted);font-size:.95rem}
.sectors{display:flex;flex-wrap:wrap;gap:11px}.tag{padding:10px 15px;border:1px solid var(--line);border-radius:999px;background:#fff;color:#49515a;font-weight:700}
.split{display:grid;grid-template-columns:1.12fr .88fr;gap:44px;align-items:start}.principles{display:grid;gap:12px}.principle{display:flex;gap:14px;padding:17px 18px;border:1px solid var(--line);border-radius:14px;background:#fff}.check{flex:0 0 auto;display:grid;place-items:center;width:26px;height:26px;border-radius:50%;background:#ecfae7;color:#31771d;font-weight:900}.principle b{display:block}.principle span{display:block;color:var(--muted);font-size:.9rem}
.cta{position:relative;overflow:hidden;display:flex;align-items:center;justify-content:space-between;gap:28px;padding:42px;border-radius:28px;background:var(--navy);color:#fff}.cta:after{content:"";position:absolute;right:-28px;bottom:-20px;width:180px;height:180px;border:10px solid var(--cyan);border-radius:50%;opacity:.45}.cta-content{position:relative;z-index:1;max-width:760px}.cta .eyebrow{color:#81e6ef}.cta h2{margin:0 0 10px}.cta p{margin:0;color:#c9d0d6}.cta .btn{position:relative;z-index:1;white-space:nowrap}.contact-meta{margin-top:22px;color:var(--muted);font-size:.92rem}.contact-meta a{font-weight:800;color:var(--ink)}
.site-footer{padding:42px 0;background:#101820;color:#bfc7cf}.footer-grid{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}.footer-brand img{width:auto;max-width:185px;max-height:46px;filter:brightness(0) invert(1);opacity:.9}.footer-copy{font-size:.88rem}.page-wrap{padding:72px 0}.entry-content{max-width:850px}.entry-content a{color:var(--cyan);text-decoration:underline}
@media(max-width:980px){.hero-grid,.split{grid-template-columns:1fr}.hero-grid{gap:38px}.grid-3{grid-template-columns:1fr 1fr}.method{grid-template-columns:1fr 1fr}.nav{display:none}.header-inner>.btn{display:none}.hero{padding:78px 0 70px}}
@media(max-width:640px){.brand img,.custom-logo{max-width:176px;max-height:44px}.header-inner{min-height:72px}.hero{padding:62px 0 58px}.hero:before{width:190px;right:-40px}.hero:after{width:150px;right:-25px}.signal-grid,.grid-3,.method{grid-template-columns:1fr}.section{padding:68px 0}.cta{align-items:flex-start;flex-direction:column;padding:30px 24px}.cta .btn{white-space:normal}.accent-text{white-space:normal}.footer-grid{align-items:flex-start;flex-direction:column}}